Client: ACAD (formerly the American Conference of Academic Deans) is a nonprofit individual membership organization dedicated to the professional development of academic leaders. ACAD strives to bring administrators together and to provide support and resources, especially around relationship-building among members and encouraging colleagues to support one another in their work.
Project: ACAD sought to redesign its logo to reflect a broadening appeal among all levels of academic administrators as well as its primary goal of facilitating the building of supportive and constructive relationships among ACAD members. ACAD also looked for the logo redesign to:
Core branding concepts included: connection, engagement, networking, inclusivity, and support.
Solution: We worked to create a new logo that would:
Comprehensive design packages for government and nonprofit institutions.